We believe so. However, Google Analytics 4 should not be seen as an evolution of the previous system, but as a completely new web and app analysis system , since its tracking is based on events, and not sessions, as Universal Analytics did.
The arrival of GA4 is due to the great changes that the digital world was experiencing in the last ten years, especially in relation to user privacy . And that is why GA4 was designed to preserve people's data, but at the same time be able to continue offering valuable data to companies , something that Universal Analytics was unable to do.
On July 1, 2023, Universal Analytics stopped processing data . Due to this, many companies began to familiarize themselves with the new version of the tool months ago and adopt it in order to have sufficient data to work with. So we recommend that you also get started as soon as possible if you have not already done so, even more so considering that you will only be able to migrate the configuration, but not your data Special Data and metrics . In short, the sooner you do the migration, the more historical data you will have to work with. For now, Google has announced that starting July 1 you will only be able to access the data processed by Universal Analytics to date for a minimum of 6 months .
What we liked most about Google Analytics 4
In general, the impressions have been very good. Although the differences are notable and the learning curve is significant, GA4 is a much deeper and clearer tool . In fact, we believe that Google Analytics 4 is the version that differs the most from the rest. Below we leave you the 3 aspects that we fell in love with the most.
