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What is a sales new development list? How to create it, how
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Post What is a sales new development list? How to create it, how 
When conducting new business development in sales, lists are an important foundation for sales. However, some people may wonder how to prepare a new business development list and how to manage it. In this article, we will introduce how to create, search, and manage new sales development lists . The quality of your sales list is important! What is a high-quality list? Simply put, a high-quality list is one that has a high probability of acquiring new customers . For example, even if a list contains information on 1 million companies, if only 100,000 of them were actually approached, it cannot be considered high quality. Even if it is possible to approach them, it would be a waste of effort to approach people who have no prospects. With this in mind, a high-quality list is one that meets the following four criteria . The information is new No duplicates Aligned with our target Company information is comprehensive We will explain each one in detail. The information is new The quality of the list depends on whether information such as addresses, phone numbers, and contact names are up to date . Even if you use a list that was updated five years ago, it is natural that the address, phone number, and contact name may have changed between then and now.

If the address or phone number is out of date, direct mail will not be delivered and phone calls will not connect, resulting in unnecessary costs . Since it takes extra time to re-check the latest information, out-of-date information reduces sales efficiency. Therefore, when retrieving a list, be sure to pay attention to when the information was updated. No duplication within or between lists If the same company Ireland Phone Number List information is duplicated within the same list, the number of effective lists will be reduced. For example, if the same company has two sales offices registered, or if the English and Katakana spellings are duplicated. Duplicates in a list can cause problems such as: Sending multiple emails to the same company leaves a bad impression It is difficult to approach because you do not know which information is the latest. Fixing duplicate lists is also a hassle Be careful with lists that have duplicates, because not only will the number of valid lists be fewer, but if you use them as is to approach the other party, it will be a nuisance . Also, if you get lists from multiple sources, you need to check for duplicates between the lists.



Matching with your company's targets Even if a list contains information on millions of companies, if the list does not match your target audience, you will not be able to develop new business. As an extreme example, if you have a product or service aimed at younger people, you cannot expect results if you obtain a list of older people. It is basic to find a list of attributes that match your company's targets. On top of that, by referring to your company's past data and searching for a list with attributes that have a high probability of success, you can conduct efficient sales activities. It is important to consider whether the list matches your company's targets and whether it contains particularly promising attributes . As much company information as possible If the list contains all the company information, you can approach them in many ways, such as by visiting, calling, or emailing . On the other hand, if the list only contains the company name and address, you cannot approach them by phone or email. Your methods are limited to sending direct mail to the address or making a sales visit. As mentioned above, even if you send direct mail or make sales visits, if the addresses are not up to date, it may be a waste of time. Therefore, it is desirable to have a list that includes not only addresses, but also other information such as phone numbers and email addresses. Even if the phone number or email address information is out of date, unnecessary costs can be kept to a minimum. In addition, if you can obtain the following information, you can prioritize approaches based on attributes that are likely to be promising, or you can approach based on those attributes.


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